Price: Rs.2499/-

Price: Rs.1699/-

  • Duration: 4 Weeks
  • Lectures: 16
  • Materials: Yes
  • Question Sessions: Yes


This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.


  • Day 1-What is Domain?,Basic Knowledge of World Wide Web,Difference between Portal and Search Engines,What is SEO?,Fundamental of SEO,Future of SEO
  • Day 2-What SEO does?,Why do SEO?,Types of SEO Techniques,Black hat techniques,White hat techniques
  • Day 3-How it works?,What are search engine?,How Search Engine works?,Process of search engine,Google alogorithm
  • Day 4-Market Research,Keyword Research and Analysis,Keyword opportunity,Competitors Website Analysis
  • Day 5-Analysis of Website,Optimization of Website,How to Choose Best Keywords, content?
  • Day 6-The Page Title,Meta Descriptions & Meta Keywords,Google verification code,Google analytics code
  • Day 7-Headings,Domain Names & Suggestions,Canonical Tag,Meta Tags
  • Day 8-Images and Alt Text,Internal Link Building,Sitemap,Robots.txt
  • Day 9-Page Rank,Link Popularity,Link Building in Detail,Directory Submission,Social Bookmark Submission
  • Day 10-Blog Submission,Articles,Links Exchange,Reciprocal Linking,Posting to Forums
  • Day 11-Submission to Search Engine,RSS Feeds Submissions,Press Release Submissions,Forum Link Building,Competitor Link Analysis
  • Day 12-Facebook,Twitter,Youtube,Linkedin
  • Day 13-Server and Hosting Check,Doorway Pages,301 Redirects,404 Error,Duplicate content,Missing page,Broken internal link,Site structure
  • Day 14-What is backlinks ?,Types of backlinks,Techniques and methods for building links
  • Day 15-Google Analytics,How to Study Google Analytics ?,How Google Analytics can Help SEO?,Keyword Density Analyzer Tools,Google Tools,Yahoo / Bing Tools,Rich Snippet Text Tools,Comparison Tools,Link Popularity Tools,Search Engines Tools,Site Tools,Miscellaneous Tools
  • Day 16-Tracking and Reporting,Reports Submission

Course Syllabus

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